About Us / Portfolio

eMediaSquared (eM2xs) was developed by Danette Lee, one of the two original digital media planners at IPG (InterPublic Group) via Western International Media in the late 90’s. Danette has over 25 years of offline and online marketing and media experience on both the large advertising agency side, as well as the client side of marketing.

Working with other experienced online and offline marketing professionals, she has developed a reputation for knowledge and excellence in the online industry.  Danette strives to maintain excellence by attending conferences, and consistently updating her knowledge and application of new technologies to existing proven marketing methods.

Some of the brands that Danette has managed directly, or through other ad agencies, include:

Agricultural Industry

  • California Avocado Commission *
  • Sunkist Oranges *

Entertainment Industry

  • Masterbeat.com
  • Sony Pictures ***
  • Universal Studios Online ***
  • Walt Disney Studios **

Financial Industry

  • 4Insurance.com
  • Aames Financial Corporation
  • Blue Cross / Blue Shield **
  • GTC Telecom
  • LoanWeb.com
  • National Lending Associates
  • Reliant Bank

Miscellaneous Industries

  • 10Power Renewable Energy
  • Bally’s.com **
  • CCTree Designs
  • Degree.me/AcademixDirect.com (Education)
  • Elfster, the world’s largest Secret Santa generator (Networking)
  • Jenny Craig *
  • LowerMyBills.com ****
  • My Toolbox Genomics / Toolbox Genomics (BioTech)
  • San Diego Zoo *

Non-Profit Industry

  • Coalition of Sensible Taxpayers (CO$T)

Real Estate Industry

  • DMB Real Estate *
  • Irvine Company *
  • KB Home *
  • Taylor Morrison Homes  *
  • William Lyon Homes *

Retail Industry

  • Acura **
  • BBO Poker Tables, the official sponsor of the World Series of Poker
  • Bloomingdales **
  • Carl’s Jr/Hardees ***
  • Clothestime Stores
  • Coca Cola ***
  • Emitations.com
  • Macy’s **
  • Sephora ****
  • SoloWear Rave Clothing
  • Stamps.com
  • Vans.com **

Technology Industry

  • AltaVista.com, a Microsoft Property ****
  • BMC Software ****
  • Charter Communications **
  • Earthlink **
  • J2 Global **
  • Kyocera Wireless ***
  • Microsoft ****
  • Verizon **

Travel Industry

  • CheapTickets.com, an Expedia Company ****
  • Singapore Airlines **
  • Virgin Airlines **

eMediaSquared works with other strategic marketing companies who complement online and offline service offerings, such as MarCom New Media, J-Team Database Marketing, The Chameleon Collective, and Errol Davis and Associates, to assist the client marketing services. Contact us today to discuss your needs and how we can take your company to the next level.

* As the Media Director for Interactivate Advertising Agency
** As the Senior Media Planner for IPG/Western International Media
*** As the Media Director for Media Revolution
**** As the Director of Media and Technology of Citrus Interactive